DISPLAY | DATTA FARM
Design and build of display sets for the launch event of fashion and jewellery brand, Datta Farm.
The pieces are designed to focus attention on the jewellery, using transparent materials and gentle curves, to give a delicate and un-intrusive finish.
Elegance and simplicity was the hallmark of the brand, so I aimed to reflect this in the composition of movement between heights of the hand-moulded structures. Stones were used to provide natural but heavy contrast on the base, helping to ground to the objects in their place.
The result was a delicate composition of floating jewels.