EVENT |
FITTEST FREAKEST CHALLENGE 2020
· CONCEPT & DESIGN
· 3D MODELLING & RENDERS
· DIRECT CONTACT WITH CLIENT
CONTEXT
The Freakest Challenge is the biggest Xfit event in Barcelona, organised by Nike together with the sports equipment store Fittest Freakest. The event has grown year on year, reaching a capacity of 2000 at Sant Jordi Club.
We developed the access control, seating, crowd flow, and specific engagement points, allowing attendees to feel a part of the event.These included, a pop up shop for specialised Xfit equipment, an interactive photo op and a history wall, showing the evolution of Xfit, the sport, along side previous Freakest Challenge events.
POP UP
DRAG THE MOUSE OVER THE IMAGE TO SEE THE DIFFERENCE BETWEEN DE 3D MODEL AND THE REAL SET UP
REUSABLE MODULES FOR FUTURE EDITIONS.
ALL THE ELEMENTS FOR DISPLAYING THE PRODUCTS ARE COMPACTED IN BOXES.
HISTORY WALL
A spot to connect and understand the event's history: past editions and winners, important moments and people. Plus special Nike xfit shoes.
RENDER
FINNAL SET UP
PHOTO-OPPORTUNITY SET UP
DRAG THE MOUSE TO COMPARE RENDER VS. REALLITY
The overall aesthetic followed that which is typical of Xfit with a gladiatorial feel, industrial materials, and bold graphics. We were proud that this event was largely sustainable, with most furniture, props, and structures made to last for future editions, or even alternative events.
