UX/UI |

How might we improve our relationship with food?

This is a UX/UI project from Women in Tech Bootcamp.
Based on a topic I'm really interested in, I wanted to understand how people feel about it.

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· RESEARCH: TOPIC & 5 WHY'S / FIRST HYPOTHESIS & ASSUMPTIONS / MARKET RESEARCH / LEAN SURVEY CANVAS / SURVEY / INTERVIEWS.
· DEFINE: EMPATHY MAPS / AFFINITY DIAGRAM / INSIGHTS / USER STORIES / COMPETITORS / ARCHETYPES / PROBLEM STATEMENT & HYPOTHESIS / HMW 
· IDEATION & PROTOTYPING : CRAZY 8'S / WIREFRAMES / MID-FIDELITY / HIGH-FIDELITY / * CONSTANT ITERATION / PROJECT PRESENTATION / FUTURE ITERATIONS
· DURATION : 9 WEEKS
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CONTEXT

The way women are portrayed and objectified for their looks has created a social pressure that has made their relation with food a lot more complicated that it should be. The more I learn about food and how it affects me both physically and emotionally, the easier I have found it  to follow a balanced diet, and ultimately maintain a healthy relationship with food. I wondered if there are more people like me.

Captura-de-pantalla-2021-05-02-a-las-20.16.49

LEAN SURVEY CANVAS SCREEN SHOT

SURVEY FINDINGS - 100 answers

35,4%

considers their relationship with food stressful or complicated.

33%

eats because is meal time.

57,7%

of answers indicate that main issues around food are impulsive snacking, sugary things & over eating.

INTERVIEWS - 6 people

AFFINITY DIAGRAM

AFFINITY-MAPPING

TOPIC SELECTION

ARCHETYPES

ARCHETYPES-08

The Detective

"Food under control"

Goals & Needs
· Follow routines.
· Order everywhere.

· Clear guidance.
Frustration
· Hard time improvising.
· Don’t like fast-paced environments.
· Really self-demanding.

ARCHETYPES-09

The Rational

“ Food efficiency”

Goals & Needs
· Exact information

· Easy-mindset
· Efficient with time.

Frustration
· Too fast-acting.
· Short reflective time.
· Short moderation.

ARCHETYPES-10

Bon Vibant

“ Food is a pleasure”

Goals & Needs
· Enjoy every minute.
· Motivated
· Go with the flow.

Frustration
· Don´t have agenda.
· Don´t like plans.
· Don’t like rushing

PROBLEM STATEMENT & HYPOTHESIS

People have difficulties around food because they are not having the space to relate food, body and mind.

Our solution should be that area where they can connect to feel better while reinforcing a balanced food habits.

"I believe that giving tools to people that can feel stressed about their own food journey, will achieve a more conscious relationship with food."

COMPETITORS

“They tend to focus on weight loss exclusively instead of health itself. They emulate diet culture patterns and often push that onto the user” USER REVIEW

COMPETITORS-01

HOW MIGHT WE?

How might we improve the experience of eating?

How might we create awareness about inherited habits and give them the possibility to learn from others?

How might we support our users to create their own habits around food?

How might we create an intuitive platform to gather information about food?

WELCOME TO

own

Connect with yourself to improve your food experience.

Welcome

A wellness platform, where you can:
· Record emotions and feelings.
· Follow tips to improve your food habits.
· Create fully personalized journeys to overcome any food challenge.
· Learn about food and break any myth around it.

As the research showed, our energy level affects the way we enjoy our meals. That's why the main flow of the app is a short questionnaire that based on the answers, proposes different exercises and tips to reconnect with oneself.