RETAIL |

AIR MAX DIA WOMEN

DEVELOPED AS PART OF
LATERAL THINKING DESIGN TEAM.

· CONCEPT 
· ELEMENTS COMPOSITION
· 3D MODELLING AND MOCK UP

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CONTEXT

Comms proposal for the launch of the new Air Max women’s day campaign. We adapted the retail elements to maximise customer attention. Creating a network of compositions at a three specific points through out the store.

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1st ACTION- SET UP PROPOSAL BEHIND WINDOW DISPLAY.

2nd ACTION- DRAG THE MOUSE OVER THE IMAGE TO SEE THE PROCESS: 3D MODEL & FINAL IMAGE

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4th ACTION POINT- WORKSHOP & CUSTOMIZABLE AREA

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